Ulrike Schaede is Professor of Japanese Business at the University of California, San Diego, School of Global Policy and Strategy. She is also the Director of JFIT (the Japan Forum for Innovation and Technology), where she organizes a weekly “Japan Zoominar” on current issues on Japan. She works on Japan’s changing corporate strategies, including business culture, change management, employment practices, the rise of private equity, corporate governance, and manufacturing and innovation under the digital transformation. She has written extensively on Japanese business organization, and is the author of the award-winning The Business Reinvention of Japan: How to Make Sense of the New Japan (Stanford University Press, 2020) as well as Choose and Focus: Japanese Business Strategies for the 21st Century (Cornell UP, 2008). Schaede holds a PhD in Japan Studies and Economics from Marburg University, Germany, and has been invited to many visiting professor and scholar positions in the U.S. and Japan, where she has spent over nine years of research.